You also know which content and which channels Special Database best suit your customers. Typically, a customer journey consists of the following phases: Awareness (awareness of a need) Interest (interest in finding a solution) Consideration (evaluation of specific products/services) Purchase (choice for a specific solution) Mapping the customer journey helps in realizing your campaign goals. By providing insight into the Special Database needs of the consumer for each phase, it can be determined how you should respond to this, which touchpoints (channels) and types of content you can use and which call-to-action is appropriate. Determine goal(s) and KPIs As described earlier, ROAS is an important Special Database element of performance marketing.
All actions are measured and reported on the Special Database basis of predefined KPIs (key performance indicators). These stated KPIs indicate where the focus of the campaign lies and determine the goal that benefits your brand strategy. The KPIs can be divided on the basis of the Special Database four branded content principles: visibility, credibility, likeability and brand fit & linkage. These principles can also be divided into the four phases of the customer journey. Reaching the target group is central, which can be managed based on impressions, (unique) reach Special Database and new visitors.
Credibility (interest phase) Credible content creation is Special Database reflected in page views, quality views (>15 seconds time on page), video views, average view time, and bounce rate. Likeability (consideration phase) This principle is mainly aimed at involvement. This is reflected in the Special Database engagement rate, CTR, and number of engagements (clicks, likes, shares, comments, and video launches). Brand fit & linkage (purchase phase) The number of conversions, the conversion rate, leads, downloads and the increase in brand preference show the connection between brand and target group. Determine which phase of the customer journey is central to Special Database your campaign and which KPIs are closely related to this.