The first step in lead generation in recruiting: define targeting & ICP Before you start recruiting however look for potential customers aka. When looking for companies you should think carefully about how best to proceed. Even here it is worth peeking over the shoulder of the marketing department and noting down the keywords ICP and targeting. What's it all about? Before marketing does anything it is about getting to know the target customer as best as possible. You should do the same and analyze exactly who you are looking for. In concrete terms this means: Determine an ICP (=Ideal Customer Profile) for the searching companies that could be your target customers. customer profiles Source.
You can then repeat this process for the specialists who are needed for each individual position. Based on these criteria your targeting then takes place in Recruiting as a Service. That means you find ways to reach exactly the Latest Mailing Database defined target group. To give you a better idea of ​​how you can define your ICPs for companies and applicants in HR consulting here are a few examples of criteria: ICP criterion: environment If a position is not suitable for permanent home office the search for skilled workers is usually limited to a certain radius around the searching company.
The more specific the position the more likely it is that you will find applicants outside the radius who are willing to move to a new position. So look for talent in a specific area or postcode area! ICP criterion: industry I'm sure you know that: Many people have a hobby in HR consulting or have focused on selected sectors such as IT or medicine. This makes both the search for target companies and talent easier and enables you to delve deeper into subject-specific conditions and requirements. Recruiters who have broadened their focus sometimes also place jobs that are not specific to the industry.