It is necessary to answer the requests of the Net surfers. The content must clearly respond to this. For example, if a user is looking for a specific product, Google will offer them pages offering this product. The content of your product page must therefore offer added value to the Internet user by precisely detailing the characteristics of the product. The added value would also be to offer him a product comparator or other e-commerce functionalities that would be useful to him. When the request does not concern a specific product, but a subject or a theme, then it is necessary to write content adapted to the needs of Internet users.
Certainly the keywords are important, but we must also focus on the purpose of the page, what it will bring them. Martin Splitt explains: If your content mentions where you are, what you do, how you help me fax list with what I'm trying to accomplish, that's fantastic. Martin Splitt Content that uses the language used by Internet users Martin Splitt also adds that it is important to focus on the expressions that Internet users use to do their Google searches.
We know that they are increasingly using long tail keywords and natural language. This is an evolution to take into account in its content. Speak the language I use. Martin Splitt The terms used in your content may reflect your product, but are they the ones a buyer would use? Content is sometimes far too technical, especially on B2B sites. If you sell thermal augers, for example, it would be good to offer content that explains what this tool is used for. If you explain that it is used to drill or dig holes in the ground, to do drilling work, etc.