The term width measurement system that used to stand for is no longer up-to-date, not least because shoe width is, for parents, a reason to buy it is not important. In addition, footwear retailers are often no longer able to present the full range of wide, medium and narrow in terms of merchandise. Growing online commerce and key, enlightened parents have fundamentally changed the children's footwear market. In short: Brands are no longer among parents, especially young mothers.
This should change with the support of the German Marketing Philippines WhatsApp Number List Institute! Preparing for the brand relaunch: more precise target group analysis This was achieved through group workshops and with the help of various tools. Therefore, the target group can be described as follows: Discerning consumers who consume selectively and well-informed Environmentally friendly and high-quality products are preferred.
Country of origin transparency where production and material ingredients play a major role Health is a top priority High payment Willingness to buy Decisions are strongly influenced by seals, certificates, etc. and advice on the product and price itself There is a strong interest in trends Focus on core needs Attributes of the target group represent ideal conditions. Because the brand covers both functional.