Simply log in, navigate to Administration, and follow the path to create a target: Target New Target Select Target. This way, you can set specific user actions and keep tabs on when users complete them (i.e. convert!). With , you can create basic marketing channels for free. However, by their very nature, they are limited. For a more comprehensive customer journey tracking solution, try it for free and don't look back. You can learn about the effectiveness and importance of video marketing anywhere. Indeed, brands are increasingly investing in marketing videos of all types because they are seeing good results. The number of marketing clips on social media is growing faster than any other industry email list type of video advertising. This is understandable as short videos have the highest ROI compared to other video types and media formats. Does this mean you should do short videos to be successful in video marketing? unnecessary. There are many types of marketing videos that may be a better fit for your goals. In this article, we'll explain the most popular video types and check when you should be using them. The Most Popular Types of Video Marketing The Inbound Marketing Trends Report reveals which types video marketers prefer. Nearest interviewed companies are still making long-form videos. But most are adding short videos, mostly on social media. When asked what types of video marketers use to achieve their marketing goals, these are the most common: What types of video are marketers investing in? Graphics Not surprisingly, promotional videos are the top choice of marketers. After all, marketing is about selling products and services. Next up, according to the report, is the brand story. Product demos, customer case studies, and social engagement videos were also among the top five video content types. Goals and Types of Video Content Before we get into the various types, let's take a closer look at marketing goals and how they relate to video content types.